Creativity Crisis Campaign

Proposed digital and printed campaign promoting the advocacy and change of arts education in the UK. Calling on the audience to sign the government petition to save the arts from total extinction in the national curriculum. The designs are a response to the highly controversial CyberFirst campaign produced in lockdown to encourage creatives to find an alternative career path in cyber security. This campaign aims to encourage young people to explore their creative potential and counter the argument and stigma that 'art isn't a career'.

The campaign includes printed posters and billboards, social media posts, a promotional website, and advertising animations.