What's your flora aura campaign

An interactive campaign as part of Glimpse's Agency for Nature brief, which asked designers to create striking visuals to 're-invent' and 'connect' a young demographic to Spring.

My design centres around an interactive quiz that asks the audience to input responses to prompts about Springtime activities and general 'vibes' this time of year, which results in a personalised 'flora aura' suited to the needs and personality of the user. Each generative poster includes a randomised aura, a mantra to inspire and encourage them during Spring, and an angel number that corresponds to this mantra. The design aims to inspire young people to connect with the season and, much like the incentives found in Spring, make a positive change.